Why
«AMY» ?

Because I started this adventure by customising t-shirts for my FRIENDS. Because my products will be your FRIENDS for all sorts of great outings. Because I am able to stretch letters into beautiful images of mountains or pretty logos. Because I already have 2 sons and my third child is a girl. And… why not?

I am happy to introduce you to AMY, born in 2020. I hope you’ll enjoy many great outings with these products.

Wearing a high quality garment especially made for biking, which is comfortable and beautifully designed? Made in European factories that respect employees and ensure a low impact on the environment? Is it even possible? Sportswoman, nature lover and graphic designer, I decided to give it a try.

I hope you like this first offer of clothing. And of course, I want to ensure that AMY evolves, so all suggestions are most welcome!

Annick (Amy’s mom)

swiss design/
made in europe

Seeking to produce top-quality products, with minimal ecological impact and full respect for production workers, can seem like an obstacle course. Here are the actions AMY will take to ensure success and uphold its commitments:

  • offer timeless styles.
  • no seasonal collections.
  • produce small quantities.
  • produce in Europe.
  • work with certified suppliers.
  • use recycled and/or low environmental impact materials wherever possible.

All AMY products are developed in Switzerland and produced in Europe (Italy, Portugal, Spain).

BY TAKING CARE OF AMY, YOU TAKE CARE OF OUR PLANET!

Wear them in the city as well as in the mountains, wash them only as often as necessary and no ironing (the materials used do not wrinkle). In any case, you have better ways to spend your time; for example in nature and with good friends!

By following a few simple rules, you will be doing something positive for the environment:

  • Washing clothes at 30°C or 40°C is enough. The combination of heat and water may damage fibres in the fabric.
  • Use the short washing cycle.
  • Fill the machine completely: this reduces fibre damage while ensuring energy efficiency.
  • Wash less: often it is enough to air out clothing.
  • Reduce the length of the spin cycle.
  • Don’t use a dryer.